Somewhere along the way, we decided that burnout is a badge of honor. Hustle harder. Sleep less. Outwork the competition.

Sounds cool—until you realize it’s just a great way to be miserable, exhausted, and ultimately worse at your job.

Here’s the truth: Grind culture is a lie. The best work doesn’t come from people running on fumes. It comes from people who know when to push and when to rest.

If you work in business, leadership, or marketing, you’re already using Peter Drucker’s ideas—whether you know it or not.

Drucker wasn’t just a management consultant. He was the guy who basically invented modern business strategy. Long before the buzzwords, frameworks, and LinkedIn thought leaders, Drucker was writing about what actually makes businesses work.

Here’s why he still matters.

Art & Copy isn’t just a documentary about advertising—it’s a masterclass in what makes great marketing actually work.

It’s about the golden age of advertising, when agencies weren’t obsessed with data, automation, and conversion rates. Instead, they focused on bold ideas, emotional storytelling, and the power of words and visuals working together.

Here’s what stood out.

Mad Men made advertising look sexy—whiskey-fueled pitches, sharp suits, big ideas. And while some of that was real, a lot of it was just good TV.

So, what did Mad Men actually get right about the ad world? And where did it take creative liberties? Let’s break it down.

LinkedIn used to be a goldmine for organic reach. Post something halfway decent, and it would get in front of thousands of people—no ad spend required. But now? Feels like you’re shouting into a void while the algorithm boosts engagement-bait and AI-generated fluff.

AAA video games spend years in development, cost millions to produce, and are obsessed over by fans who pick apart every detail. Meanwhile, most marketing content looks like it was slapped together in a hurry, dumped into a content calendar, and forgotten.

Marketers love big numbers. 10,000 likes. 100,000 impressions. Millions of views. Feels good, right?

Except none of it means anything if it doesn’t lead to revenue.

Most marketing funnels aren’t funnels at all—they’re sieves. Leads go in, but somewhere between awareness and conversion, they slip through the cracks. You’re left wondering why your campaigns “aren’t working” when, in reality, your funnel is just full of holes.

Most marketing plans are a bloated mess—dozens of pages filled with buzzwords, vague goals, and a whole lot of nothing. No one reads them, and they sure as hell don’t help you execute.

A real marketing strategy fits on one page. Here’s how to build one that actually works

Google just dropped another algorithm update. What changed? Everything. Nothing. Who knows.

Every time this happens, marketers scramble to figure out what Google really wants. Rankings shift, traffic tanks, and SEO “experts” pop up overnight claiming they have the magic fix. But the truth is, unless you’re running a black-hat SEO scheme, the fundamentals of good marketing don’t change.

AI-generated content is flooding the internet, but let’s be real—most of it is useless. It’s generic, bloated, and reads like a robot scraped a bunch of blog posts, mashed them together, and called it a day. If you’ve ever skimmed an AI-written article and thought, Wow, this says nothing, you’re not alone.

Leading a team, a company, or even just a project? Here’s the harsh truth: you’re too close to the problem to see it clearly.

It’s not a personal failing—it’s just how humans work. When you’re deep inside something, whether it’s your company culture, your strategy, or your messaging, you miss what’s obvious to everyone else. That’s why leaders who think they have all the answers are usually the ones making the biggest mistakes.

Tim Ferriss isn’t a marketer. But if you’re in marketing and you haven’t read The 4-Hour Workweek or watched his podcast clips on YouTube, you’re missing out on some of the best strategy advice out there.

LinkedIn used to be a goldmine for organic reach. Post something halfway decent, and it would get in front of thousands of people—no ad spend required. But now? Feels like you’re shouting into a void while the algorithm boosts engagement-bait and AI-generated fluff.

Most ad budgets aren’t optimized—they’re wasted.

Brands dump money into campaigns without a clear strategy, chase vanity metrics, and then wonder why their ROI sucks. If you’re not squeezing every drop of value out of your ad spend, you’re just burning cash.

Here’s how to make your budget work harder.

Marketers love shiny objects, and for the last few years, TikTok ads have been one of the shiniest. Brands rushed in, hoping for viral reach and cheap clicks. What they got? A platform that’s expensive, unpredictable, and mostly useless for conversions—unless you’re selling impulse-buy products to Gen Z.

Here’s why TikTok’s ad platform isn’t worth your budget.

Most people don’t know Susan Wojcicki’s name, but they’ve definitely used her work. She’s one of the most influential figures in tech—whether you realize it or not.

ESPN isn’t just about sports—it’s about timing. The network thrives on capturing the moment, reacting instantly, and delivering analysis while the game is still fresh.

That same approach? It’s exactly what marketers need to master. Because in a world where news cycles move at warp speed and trends die in a day, being right is good, but being first is better.

Here’s what ESPN gets right about timeliness—and what you should steal.

Most cold outreach is garbage.

You’ve seen it. The LinkedIn messages that start with “Hope you’re doing well!” before launching into a generic pitch. The emails that read like they were written by AI and approved by a committee. The cold calls that sound like a script from a bad sales training video.

If your outbound isn’t getting responses, it’s probably because it’s boring, generic, or annoying. Here’s how to fix that.

The internet is drowning in AI-generated SEO sludge.

Ever Googled something and landed on a page that says a lot but tells you nothing? That’s AI-driven SEO at work—endless blogs stuffed with keywords, optimized for algorithms instead of humans. And while it might have worked for a while, Google is catching on.