What AAA Video Games Can Teach You About Content

Marketers Need to Try Harder

AAA video games spend years in development, cost millions to produce, and are obsessed over by fans who pick apart every detail. Meanwhile, most marketing content looks like it was slapped together in a hurry, dumped into a content calendar, and forgotten.

If marketing teams put half the effort into their content that game studios put into their titles, we wouldn’t be drowning in forgettable blogs, boring LinkedIn posts, and generic ad campaigns.

Let’s break down what marketers can learn from the best games in the industry.

1. Immersion Matters

Great games pull you into their world. Everything—the story, the visuals, the sound design—works together to create an experience.

Marketing should do the same. Instead of churning out lifeless SEO content, build something that actually engages people. Tell a story. Make it feel like something worth paying attention to.

2. Players (and Customers) Want to Feel Something

People remember how games make them feel—whether it’s the thrill of a last-second win, the heartbreak of a gut-punching story, or the satisfaction of perfecting a skill.

Your content? It’s probably making people feel… nothing. If your audience isn’t entertained, inspired, or learning something valuable, they’re checking out. Add emotion. Have a point of view. Stop playing it safe.

3. Quality Over Quantity

The best games aren’t rushed. Developers take time to polish them because they know one bad launch can ruin their reputation.

Marketers should do the same. Instead of flooding the internet with low-effort content, focus on making something great. A single, well-crafted piece will outperform a dozen half-baked ones.

Final Thought: Stop Button-Mashing Your Content Strategy

Game developers know that players won’t tolerate lazy design, broken mechanics, or a weak story. Marketers need to start holding their content to the same standard. If you’re just cranking out content to hit a quota, you’re doing it wrong. Try harder. Make something people actually want to engage with. Otherwise, you’re just adding to the noise.