Is LinkedIn Overcrowded?

Mar 3

The State of B2B Organic in 2025

LinkedIn used to be a goldmine for organic reach. Post something halfway decent, and it would get in front of thousands of people—no ad spend required. But now? Feels like you’re shouting into a void while the algorithm boosts engagement-bait and AI-generated fluff.

So, is LinkedIn still worth it for B2B? Short answer: Yes, but you need a better game plan.

1. The Gold Rush is Over

Five years ago, LinkedIn was an open field. Now, it’s crowded with influencers, personal-brand gurus, and everyone’s boss trying to be “thought-provoking.” The algorithm is pushing more paid content, and organic reach isn’t what it used to be.

But that doesn’t mean organic is dead—it just means lazy content won’t cut it.

2. What’s Working (And What’s Not)

What’s Not Working:

Generic “thought leadership” posts with no real take.
AI-generated fluff with no personality.
Engagement-bait questions (“What’s one thing you’d tell your younger self?”).

What’s Working:

Strong opinions. If you’re just repeating what everyone else says, no one cares.
Actual insights from experience. People want real expertise, not recycled blog content.
Community-driven engagement. Your network matters more than ever—comment, connect, and have real conversations.

3. Play the Long Game

The best way to win on LinkedIn in 2025? Treat it like a relationship, not a broadcast. Post valuable content, engage with people who matter, and focus on depth over reach.

And if your organic strategy still isn’t working? Maybe it’s time to put some money behind it. LinkedIn ads are expensive, but when done right, they convert.

Final Thought: It’s Not Overcrowded—It’s Just Noisy

Yes, LinkedIn is crowded. But most of the content is garbage. If you can cut through the noise with real insights, real engagement, and real expertise, you’ll still win.

Bruen Creative Co.