Marketing Strategy in one Page
No Fluff, No Jargon, Just a Clear Plan.
Most marketing plans are a bloated mess—dozens of pages filled with buzzwords, vague goals, and a whole lot of nothing. No one reads them, and they sure as hell don’t help you execute.
A real marketing strategy fits on one page. Here’s how to build one that actually works.
1. Who Are You Talking To? (Target Audience)
Define your Ideal Customer Profile (ICP). Not “anyone who might be interested.” The real audience. The people who actually buy.
Who are they? (Job title, industry, company size, etc.)
What problem do they have? (That you actually solve.)
Where do they spend their time? (Online and offline.)
2. What Are You Selling? (Positioning & Messaging)
No one cares about your product—they care about what it does for them. Nail this:
What’s your core value proposition? (In one sentence, max.)
What makes you different? (Real differentiation, not “we care more.”)
How do you talk about it? (Clear, direct messaging that a customer would actually understand.)
3. How Will You Reach Them? (Marketing Channels)
Where does your audience hang out? Go there.
Organic: SEO, content, LinkedIn, community engagement.
Paid: Google Ads, LinkedIn Ads, niche sponsorships.
Outbound: Cold email, partnerships, direct outreach.
4. What’s the Goal? (Success Metrics)
If you don’t define success, you’ll waste time on the wrong things. Track what actually matters:
Leads? Pipeline? Sales? Pick a metric that ties to revenue.
Engagement is not a goal unless it leads to conversions.
5. What’s the Execution Plan? (Next Steps)
Strategy is worthless without execution. Write down:
What needs to happen this month? (Specific, actionable tasks.)
Who owns what? (If it’s not assigned, it won’t get done.)
How do you track progress? (Keep it simple—weekly check-ins work.)
Final Thought: Simplicity Wins.
A good strategy is clear, actionable, and focused. If it doesn’t fit on one page, it’s probably full of fluff. Cut the noise and start executing.
