Fixing Your Broken Marketing Funnel

Your Funnel is Leaking. Here’s How to Fix It.

Most marketing funnels aren’t funnels at all—they’re sieves. Leads go in, but somewhere between awareness and conversion, they slip through the cracks. You’re left wondering why your campaigns “aren’t working” when, in reality, your funnel is just full of holes.

If that sounds familiar, let’s fix it.

Step 1: Identify the Leaks

Not all leaks are obvious. Some are gaping holes (terrible landing pages, confusing CTAs), while others are slow drips (bad lead nurturing, friction in the buying process).

Ask yourself:

• Where are leads dropping off? (Check analytics, heatmaps, and conversion rates.)

• Are they ghosting after the first touchpoint? (Weak follow-up.)

• Is your CTA buried under fluff? (Clarity beats cleverness.)

Step 2: Remove Friction

Every extra step, unnecessary field, or slow-loading page is a chance for people to leave. Your job? Make it stupidly easy for them to convert.

Fix it by:

• Reducing form fields (Do you really need their job title and mother’s maiden name?)

• Speeding up your site (Slow pages kill conversions.)

• Making the CTA impossible to miss (No one should have to hunt for how to take the next step.)

Step 3: Optimize for Conversions

Now that you’ve plugged the leaks and smoothed out the flow, it’s time to refine.

• A/B test everything—headlines, CTAs, email subject lines.

• Follow up smarter—lead nurturing shouldn’t feel like spam.

• Simplify the decision—clear messaging + the right offer = conversions.

Final Thought: Funnels Aren’t Set-and-Forget

A good funnel is a living system. Keep testing, refining, and optimizing. And if yours still isn’t working, the problem isn’t your funnel—it’s your strategy.

Fix that, and everything else gets easier.