The Podcast Gold Rush

Too Late or Just Getting Started?

Everyone has a podcast.

Seriously—your coworker, your neighbor, probably your accountant. There are 5 million podcasts out there, and yet, every week, another brand decides, “You know what we need? A podcast.”

So is podcasting still a goldmine, or did you miss the boat? The answer: It depends.

If You’re Starting a Podcast to ‘Build an Audience’—You’re Too Late

The days of launching a podcast, racking up downloads, and building a massive audience from scratch? Over.

Unless you’re already well-known, the odds of your podcast breaking through the noise are slim. People aren’t just discovering new podcasts anymore—they’re sticking to the ones they already trust.

So if your strategy is:

• “Let’s start a podcast and see where it goes.”

• “We’ll just talk about industry trends.”

• “If we publish consistently, the audience will come.”

…then save your time.

If You’re Using a Podcast to Build Relationships—You’re Just Getting Started

Podcasting isn’t dead—it’s just not about audience growth anymore. The real value? Networking and lead generation.

A well-executed B2B podcast is a Trojan Horse for high-value conversations. Instead of cold-pitching someone important, invite them on your podcast. They get exposure, you get direct access. Everyone wins.

Better strategy:

• Interview dream clients. Turn guests into business relationships.

• Repurpose content. Chop it up into LinkedIn posts, blog summaries, and video clips.

• Use it for credibility. Even a small audience boosts trust and authority in your space.

Final Thought: Podcasting Isn’t Dead—Bad Podcasting Is

If you’re just hitting “record” and hoping people listen, you’re too late. But if you’re using a podcast as a tool to open doors, create content, and build real relationships, it’s still one of the best plays out there.

The gold rush isn’t over—you just have to dig smarter.