The No-BS Guide to Positioning Your Brand
Stand Out Without the Buzzwords
Most brand positioning is garbage.
Companies love to cram their messaging with vague, overused words—innovative, cutting-edge, customer-first. None of it actually tells people why they should care. If your positioning sounds like it came from a corporate jargon generator, your audience is already tuning out.
Here’s how to cut the fluff and make your brand stand out for real.
1. Say What You Actually Do
If someone asks what your company does and your answer could apply to 100 other businesses, your positioning is weak.
Bad: “We empower businesses with scalable solutions.”
Better: “We help small brands launch paid ads without wasting their budget.”
Your positioning should be clear, specific, and instantly understandable.
2. Find Your Edge
If you sound like everyone else in your industry, why would anyone pick you? Find the one thing that makes you different and lean into it.
What do you do better than anyone else?
What’s broken in your industry that you’re fixing?
Why would someone choose you over the competition?
And no, “great customer service” isn’t a differentiator—it’s the bare minimum.
3. Talk Like a Human
Your audience isn’t impressed by fancy language. They’re impressed by clarity. If you wouldn’t say it in a conversation, don’t put it in your messaging.
Bad: “Leveraging AI-driven insights to streamline workflow optimization.”
Better: “We use AI to cut busywork so your team can focus on real work.”
The simpler and more direct, the better.
4. Own Your Niche
Trying to be everything to everyone? That’s a guaranteed way to blend in. The best brands know exactly who they’re for and aren’t afraid to say it.
Bad: “We help businesses of all sizes.”
Better: “We help early-stage startups land their first 1,000 customers.”
The narrower your focus, the stronger your positioning.
Final Thought: Positioning is About Clarity, Not Hype
A strong brand isn’t built on empty buzzwords—it’s built on real differentiation and clear messaging. Cut the fluff, define what makes you different, and talk to your audience like actual people.
That’s how you stand out.
