Facebook Is a Mess Right Now

Dec 9

Join X on the Trash Heap

Remember when Facebook was a goldmine for organic reach? When ads were cheap, engagement was real, and you didn’t have to fight an algorithm designed to squeeze every dollar out of you?

Yeah, those days are gone.

Facebook in 2025 is a pay-to-play disaster—and even paying isn’t working as well as it used to. Between declining engagement, a broken ad system, and Meta’s obsession with AI-generated sludge, the platform is looking more and more like X (Twitter): bloated, chaotic, and bleeding users.

Here’s why Facebook is becoming irrelevant—and what to do instead.

1. Organic Reach Is Basically Dead

If you’re still posting on a Facebook business page, let’s be honest—who’s even seeing it?

The algorithm now prioritizes groups, private messages, and AI-generated “suggested content” over business pages.
Your posts are buried unless you boost them (AKA pay to get what used to be free).
Most users are passive scrollers, not active engagers.

Unless you’re investing serious ad spend, don’t expect Facebook to move the needle.

2. Ads Are Getting More Expensive (and Less Effective)

Meta ads used to be unbeatable—low costs, high ROAS, insane targeting. Now?

Costs keep rising, especially for high-intent audiences.
Ad fatigue is real—people are tuning out.
Tracking is still a mess post-iOS 14, and Meta’s “fixes” haven’t brought back pre-2021 performance.

Big brands can afford to keep throwing money at Facebook. Smaller businesses? Not so much.

3. The Platform Feels… Off

Facebook’s biggest issue? Nobody actually wants to be there anymore.

Younger audiences have moved on to TikTok and YouTube.
The feed is full of recycled viral content and AI-generated nonsense.
It’s becoming a second LinkedIn, filled with engagement-bait business posts.

People still use Facebook—but it’s not where they go to discover brands anymore.

What to Do Instead

If you’re relying on Facebook for marketing, it’s time to diversify:

✅ LinkedIn & TikTok for organic reach.
✅ Google & YouTube for high-intent discovery.
✅ Email & owned content for long-term audience building.

Facebook isn’t completely useless—but it’s not the powerhouse it used to be. And if Meta doesn’t course-correct soon, it’s heading straight for the X (Twitter) graveyard.

Final Thought: Stop Waiting for Facebook to Get Better

The platform isn’t what it was, and it’s probably not bouncing back. If your marketing still relies on Facebook like it’s 2018, you’re falling behind.

Time to move on.

Bruen Creative Co.